Rocker turned coffee mogul opens the doors to first coffeehouse in N. Attleborough, MA
NORTH ATTLEBOROUGH, MA (June 27, 2016) – Rock legend Joey Kramer, drummer for Aerosmith and founder of the Rockin’ & Roastin’ coffee brand, will open his first brick and mortar Joey Kramer’s Rockin’ & Roastin’ Café on Friday, July 1, with a ribbon cutting ceremony taking place at 9:00am. Situated at the intersection of Routes 1 and 1A in North Attleborough, MA, the Joey Kramer Rockin’ & Roastin’ Café will cater to the coffee faithful by offering an unmatched atmosphere laced with rock royalty. Kramer and his Rockin’ & Roastin’ business partners, Ron Mann and Frank Cimler, have teamed up with Kramer’s longtime friend, auto-dealership magnate Ernie Boch, Jr., in this flagship venture.
Encompassing 1,500 square feet, Joey Kramer’s Rockin’ & Roastin’ Café is a coffeehouse with rockstar edge designed in part by Kramer’s wife, Linda. As one approaches, Kramer’s custom-designed Rockin’ & Roastin’ dragon has been reproduced into a bold sign with illuminated eyes. In a glass jewel case visible from the roadways, Kramer’s full drum kit from the recent “Global Warming” world tour is expertly backlit and displayed in all its glory. Once inside, the ceiling is lined with undulating rock-and-roll images and memorabilia so while java aficionados await their Rockin’ & Roastin’ creations, they can experience a taste in music history. With table seating and plush couches, Joey Kramer’s Rockin’ & Roastin’ Café’s décor is unlike any other coffeehouse. Dark crimson tones as well as ornate moldings and fixtures set the stage in Kramer’s coffee sanctuary while classic rock-and-roll music videos and legendary concerts play on screens in the background. Joey Kramer’s Rockin’ & Roastin’ Café also boasts a seasonal patio spanning an additional 1,500 square feet and has complimentary WiFi.
“I’ve always wanted to start my own business and I’m humbled by how far Rockin’ & Roastin’ has come in the past couple of years,” said Joey Kramer, founder & chairman of Rockin’ & Roastin.’ “Opening up our flagship café is another way that I can continue to entertain fans in new and unique ways.”
At Joey Kramer’s Rockin’ & Roastin’ Café, baristas will prepare a variety of coffee drinks using the traditional Rockin’ & Roastin’ brews (Guatemala, Ethiopia, Sumatra), a signature espresso, a new nitro craft draft coffee, an all-natural Swiss water-based decaffeinated version, organic flavored coffees such as French vanilla and hazelnut, seasonal blends and cappuccinos. For those looking to snack, Joey Kramer’s Rockin’ & Roastin’ Café will offer fresh baked goods including coffee cakes, Danishes, pastries and muffins that are baked in-house as well as breakfast sandwiches. There also will be a full line of Rockin’ & Roastin’ merchandise available including branded apparel as well as 12-ounce bags and single-serve cups of Kramer’s signature brews.
To give back to the community, Joey Kramer’s Rockin’ & Roastin’ Café will be offering a “Round Up Program” whereby a customer can elect to round up their purchase to the nearest dollar with the proceeds benefitting Music Drives Us. A cause dear to Kramer, Music Drives Us is a nonprofit organization founded by Ernie Boch Jr. that supplies grants for music programs to effect positive changes for people in need throughout New England.
Joey Kramer’s Rockin’ & Roastin’ Café will be located at 551B South Washington Street in North Attleborough, MA. For more information on Rockin’ & Roastin’, please visit: www.rockinandroastin.com.
ABOUT ROCKIN’ & ROASTIN’:
Joey Kramer, drummer for Aerosmith, is a coffee-loving Rock ‘n Roll Hall of Famer. The story of Joey Kramer’s Rockin’ & Roastin’ 100% USDA organic certified, custom-roasted coffee brews begins in the field. Unlike “sun grown” coffee that’s cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ coffee is lovingly cultivated using the traditional “shade grown” method, under a canopy of indigenous trees, that leads to Arabica beans. There currently is a trio of international blends offered: a medium roast from Guatemala; a medium-dark roast from Ethiopia; and, a dark roast hailing from Sumatra. Available in over 2,500 grocery stores as well as hundreds of restaurants, hotels, country clubs and resorts, Rockin’ & Roastin’ also is the official hot brewed coffee at House of Blues locations throughout the nation. In late 2015, Kramer opened “Rockin’ & Roastin’ Café & Restaurant – At the Mountain,” a two-level, family-friendly entertainment destination equipped with a coffeehouse, full-service dining room and live music performances at the Sunday River Ski Resort (Newry, ME). In the summer of 2016, Kramer will open his first brick and mortar coffeehouse with a rock star edge, “Joey Kramer’s Rockin’ & Roastin’ Café,” in N. Attleborough, MA. For more information, please visit: www.rockinandroastin.com. Follow Rockin’ & Roastin’ on Facebook, Instagram and Twitter.