Crosby’s Marketplace becomes first retailer in Massachusetts to carry Aerosmith drummer’s new single-serve versions of his coffee line
BOSTON, MA (October 6, 2014) – Aerosmith drummer Joey Kramer’s 100% USDA Organic Certified coffee line, Rockin’ & Roastin’, now is available in single-serve cups and the first retail outlet in Massachusetts to stock them is Crosby’s Marketplace’s locations in Concord, Georgetown, Hamilton, Marblehead and Salem. After spending the past year developing and perfecting the single-serve versions that are compatible with brewing in Keurig machines, Kramer is proud to debut his latest product at Crosby’s Marketplace which he is confident addresses a coffee issue many have experienced.
“My main goal was to create a single-serving cup that would ensure people would taste the same freshness they have come to expect with Rockin’ & Roastin’s whole bean and ground coffees,” said Joey Kramer, Founder & CEO of Rockin’ & Roastin’.
Now available for purchase on the shelves of the five Crosby’s Marketplace locations, Kramer’s single-serve custom-roasted coffee brews come in a trio of organic flavors that represent Kramer’s favorite coffee-producing regions: a medium roast from Guatemala; a medium-dark roast from Ethiopia; and, a dark roast hailing from Sumatra. The single-serve cups also are available for purchase on the Rockin’ & Roastin’ website.
“Working with Joey and the Rockin’ & Roastin’ team has been a great experience for us,” said Mike Flaherty, Senior Grocery Buyer of Crosby’s Marketplace. “Our customers have really taken to the quality Rockin’ & Roastin’ brings to the table and we’re excited to give them a new and convenient way to sip.”
Rockin’ & Roastin’s single-serve cups now are available at Crosby’s Marketplace locations in Concord, Georgetown, Hamilton, Marblehead and Salem and retail for $7.99 per 12-cup box. For locations and more information on the Crosby’s Marketplace, please visit: www.crosbysmarkets.com.