Joey Kramer Rockin’ & Roastin’ with Roche Bros. & Dave’s Fresh Marketplace Aerosmith’s Joey Kramer seals first New England retail partnerships for his organic, whole-bean coffee line
BOSTON, MA (July 10, 2013) – Aerosmith’s famed drummer, Joey Kramer, will soon be Rockin’ & Roastin’ his organic, whole-bean coffee brand at a duo of fine retailers in the New England area: Roche Bros. and Dave’s Fresh Marketplace.
While on a break from Aerosmith’s summer world tour, Kramer has been hard at work hitting the presses with Comfort Foods (N. Andover, MA), his roasting, packaging and distribution provider, and sealing his first retail partnerships with these premier area grocers. Kramer’s expertly developed line of sustainable coffees (two Dark roasts, from Sumatra and Ethiopia, and a Dark-Medium, hailing from Guatemala) soon will be available at Roche Bros. and Dave’s Fresh Marketplace.
Roche Bros. has 15 locations throughout Massachusetts (Acton, Bridgewater, Burlington, Easton, Marshfield, Mashpee, Millis, Natick, Needham, Norton, Quincy, Wellesley, West Roxbury, Westborough, Westwood), in addition to their three Sudbury Farms locations (Needham, Randolph, Sudbury). Roche Bros. is committed to providing its customers with only the freshest and highest quality products, resulting in an experience of multiple specialty stores under one roof.
“Aerosmith is Boston-bred so I’ve spent many years as a Massachusetts resident. Roche Bros. in Marshfield was always my favorite grocer so it’s quite cool to have it all come full circle now with Rockin’ & Roastin’. It’s proof positive that Massachusetts breeds great things!”
Dave’s Fresh Marketplace has nine locations throughout Rhode Island (Coventry, Cumberland, East Greenwich, Hoxsie, Little Smithfield, Quonset, Smithfield Crossings, West Shore Road and Wickford). Dave’s Fresh Marketplace’s emphasis on specialty foods alongside its top natural and organic products makes it the largest independent grocer in the Ocean State.
“Teaming up with a retailer like Dave’s is a real ‘win’ in my book. Their focus on organic and sustainable goods is something I really admire and right in line with the Rockin’ & Roastin’ brand.”
Adds Kramer’s business representative, attorney Frank Cimler, “The evolution of Rockin’ & Roastin’ over the past 15 months is something that makes us very proud. We have meticulously identified retailers who are most appropriately matched for our brand and couldn’t be happier to announce our first two partners: Roche Bros. and Dave’s Fresh Marketplace.”
Rockin’ & Roastin’s three brews will hit the shelves of all Roche Bros. and Dave’s Fresh Marketplace stores in mid-August.