Joey Kramer is Rockin’ & Roastin’ with Big Y
Aerosmith’s Joey Kramer signs major retail partnership
in MA & CT for his organic coffee line
BOSTON, MA (July 24, 2013) – Rock legend Joey Kramer, drummer for Aerosmith, is ecstatic to announce that his Rockin’ & Roastin’ organic coffee line will soon grace the shelves of all 59 Big Y locations throughout Massachusetts and Connecticut.
Big Y, a family-owned and family-oriented retail food company based in Springfield, MA, is home to 29 locations in Massachusetts and 30 locations in Connecticut. At Big Y, the goal is to exceed customers’ evolving expectations by constantly seeking better ways to create and deliver world class service and value.
“I’m absolutely amped to be Rockin’ & Roastin’ with Big Y,” says Kramer. “Creating a partnership with a grocer of this magnitude is both thrilling and humbling and I am very grateful that we’ll be working together to bring my java to the fine people of Massachusetts and Connecticut.”
Says Big Y’s Grocery Category Manager, Bill Eichorn, “At Big Y, we are always on the lookout for cutting-edge, top quality brands. When we tasted Joey’s coffee, we knew it would be a chart-topper and were ready to jump on board.”
In May, Kramer announced his partnership with Comfort Foods (N. Andover, MA) who now roasts, packages and distributes his trio of small-batch brews: two Dark roasts, from Sumatra and Ethiopia, and one Dark-Medium, hailing from Guatemala. Previously only available for online retail, Comfort Foods now is able to meet the demand for Kramer’s rapid expansion into the retail market. Currently the coffee is available in both whole-bean and ground forms and soon, Kramer will unveil a single-serving option.
Through June of 2014, sipping one of Kramer’s three brews also has a delicious charitable benefit. In June, Kramer announced a year-long campaign to donate a portion of his coffee sales to auto-dealership magnate, Ernie Boch, Jr.’s (Boch Enterprises) nonprofit organization, Music Drives Us, which supplies grants for music programs to effect positive changes for people in need throughout New England.
"Ernie has been friends with Joey for many years," adds Frank Cimler, Kramer’s attorney and Rockin’ & Roastin’ business partner. "They're both big fans of music and coffee so it made a lot of sense. Rockin' & Roastin' will give a deliberate and meaningful contribution from each sale to Music Drives Us to benefit those throughout New England.”
Rockin’ & Roastin’ will be available in all Big Y locations in Massachusetts and Connecticut in late-August or early-September. For more information on Big Y, please call (413) 784-0600 or visit: www.bigy.com. For more information on Rockin’ & Roastin’, please visit: www.rockinandroastin.com.
Lindsay Rotondi – firstname.lastname@example.org – 617.488.2888
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ABOUT ROCKIN’ & ROASTIN’ COFFEE:
Joey Kramer of Aerosmith is a coffee-loving Rock n’ Roll Hall of Famer. The story of Joey Kramer’s Rockin’ & Roastin’ organic, custom-roasted coffee blends begins in the field. Unlike “sun grown” coffee that’s cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ Coffee is lovingly cultivated using the traditional “shade grown” method, under a canopy of indigenous trees. This sustainable practice supports a wide diversity of plant and animal life, provides food and shelter to migrating birds, and helps to filter carbon dioxide from the air, reducing the danger of global warming. There is currently a trio of international blends offered: two Dark roasts, from Sumatra and Ethiopia; and, a Dark-Medium, hailing from Guatemala. For more information, please visit: www.rockinandroastin.com.
ABOUT COMFORT FOODS. INC.:
For over 20 years, Comfort Foods, Inc. has been roasting, manufacturing and distributing gourmet coffees for the retail trade. CEO Steve Beattie leads a team of coffee experts in their 49,000 square foot roasting and production facility in North Andover, MA. Comfort Foods is also manufacturers of state of the art packaging including tin plate steel cans and flexible bagging with four corner seal technology. Comfort Foods starts with only 100% Arabica coffee – the best quality, richest coffee you can buy – which is roasted one small batch at a time.
ABOUT MUSIC DRIVES US:
Music Drives Us, founded by Ernie Boch, Jr., is a New England non-profit foundation supplying grants to music programs that are designed to effect positive change for people in need. The foundation seeks out organizations and individuals that are interested in using music as a tool to better the lives of people from all age groups and all segments of society. Since the inception of Music Drives Us in 2006, the foundation has donated to hundreds of organizations throughout New England. Music Drives Us is working hard to keep music alive, by funding music programs, live performances and music scholarship programs. For more information on Music Drives Us Foundation, please visit: www.musicdrivesus.org.
ABOUT BIG Y FOODS, INC.:
Headquartered in Springfield, MA, Big Y is one of the largest independently owned supermarket chains in New England. Proud to be family owned and operated, they currently operate 61 stores throughout Connecticut and Massachusetts with over 10,000 employees. Founded in 1936 by brothers Paul and Gerald D’Amour, the store was named after an intersection in Chicopee, Massachusetts where two roads converge to form a “Y.” For more information, please visit: www.bigy.com.