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Rockin' & Roastin' Coffee Ramps Up with Regan

Aerosmith’s Joey Kramer selects Regan Communications Group as national agency of record for his sustainable coffee line

BOSTON, MA (March 21, 2013) – Joey Kramer, drummer for the Boston-bred rock sensation Aerosmith, is pleased to announce his selection of Regan Communications Group as the national public relations agency of record for his sustainable coffee line, Rockin’ & Roastin’ Coffee.

Kramer, a coffee-loving Rock n’ Roll Hall of Famer, started Rockin’ & Roastin’ Coffee last year after the trail to find the perfect blend went cold. Through his insatiable thirst for a chart-topping java, the idea for Rockin’ & Roastin’ Coffee was born and Kramer quickly set out to make his dream a delicious reality. After traveling the world and hitting the presses, Kramer expertly developed a trio of organic, international brews: two Dark roasts, from Sumatra and Ethiopia; and, a Dark-Medium, hailing from Guatemala.

Kramer is about to amplify Rockin’ & Roastin’ Coffee…across the globe. In the past, Rockin’ & Roastin’ Coffee has been available exclusively online, in small batches, but not for long. With his new roasting and distribution partner, Comforts Food, Inc., Kramer will soon bring his “coffee-seuir” swagger to the masses with an upcoming announcement of where to find his signature brews at national grocers and retailers.

Says Kramer, “With Aerosmith’s & Regan’s deep Boston roots, it seemed like a perfect match. I’m excited to bring my Rockin’ & Roastin’ Coffee to the next level and look forward to working with the Regan team to make that happen.”

Adds Frank Cimler, Kramer’s business representative, “The Rockin’ & Roastin’ brand has been a crowd favorite amongst its consumers and with Regan’s support, we hope to get it in the hands of even more people who are looking for a truly superior cup of joe.”

Regan Communications Group is the largest privately-held public relations firm in New England and the 9th largest privately-owned public relations firm in the country. Founded in 1984, Regan is a full-service public relations and integrated communications firm with offices in Boston, New York, Providence, Cape Cod, Hartford and West Palm Beach.

“We couldn’t be more thrilled to be partnering up with rock legend, Joey Kramer, and this great company. Joey’s ideas for an international coffee takeover are ‘brimming over’ and we’re ready to help get his passion and message across,” says George K. Regan, Jr., Chairman of Regan Communications Group.

For future media requests, please contact Regan Communication Group’s Lindsay Rotondi (lrotondi@regancomm.com; 617.488.2888) or Brent O’Conner (boconnor@regancomm.com; 617.488.2868).

ABOUT ROCKIN’ & ROASTIN’ COFFEE:

Joey Kramer of Aerosmith is a coffee-loving Rock n’ Roll Hall of Famer. The story of Joey Kramer’s Rockin’ & Roastin’ organic, custom-roasted coffee blends begins in the field. Unlike “sun grown” coffee that’s cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ Coffee is lovingly cultivated using the traditional “shade grown” method, under a canopy of indigenous trees. This sustainable practice supports a wide diversity of plant and animal life, provides food and shelter to migrating birds, and helps to filter carbon dioxide from the air, reducing the danger of global warming. There is currently a trio of international blends offered: two Dark roasts, from Sumatra and Ethiopia; and, a Dark-Medium, hailing from Guatemala. For more information, please visit: www.rockinandroastin.com.

ABOUT REGAN COMMUNICATIONS GROUP:

Regan Communications Group is the largest privately-held public relations firm in New England and the 9th largest privately-owned public relations firm in the country. Founded in 1984, Regan is a full service public relations and integrated marketing firm with offices in Boston, New York, Providence, Cape Cod, Hartford and West Palm Beach. Regan Communications Group offer its clients a full range of public relations, marketing, social media, advertising and video production services. Regan Communications Group’s staff comes from diverse backgrounds in media, public relations, marketing, government and the corporate world, which provides them with a well-rounded perspective. For more information, please visit: www.regancomm.com.

Topics: Press Releases

   

Joey Kramer is as passionate about his coffee as he is his music. 

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