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Rockin’ & Roastin’ Teams Up with Music Drives Us

Aerosmith’s Joey Kramer joins forces with auto mogul Ernie Boch, Jr., for a fueled up fundraising initiative

BOSTON, MA (June 28, 2013) Joey Kramer, drummer for the Boston-bred rock sensation Aerosmith, and Ernie Boch, Jr., auto-dealership magnate from Boch Enterprises, are pleased to announce their new charitable initiative. Through June of 2014, Kramer and his whole-bean, organic coffee company, Rockin’ & Roastin’, will donate a portion of its sales to Boch’s Music Drives Us nonprofit foundation.

“Ernie and I have long shared a love of music and with my pledge, we will be able to further deliver that passion to local New England communities that are near and dear to both of us,” said Kramer.

“Music Drives Us” supplies grants for music programs to effect positive changes for people in need throughout New England. Since 2006, the foundation seeks out organizations and individuals that are interested in using music as a tool for all segments of society and for all age groups.

Says Boch, who first announced the partnership live at Thursday evening’s Red Sox and Blue Jays game, “As a regular coffee drinker, I highly recommend Joey Kramer's Rockin & Roastin' coffee! I am honored that Joey has chosen Music Drives Us to share in the benefits of his philanthropic efforts."

In 2012, Joey Kramer, a coffee-loving Rock n’ Roll Hall of Famer, started Rockin’ & Roastin’ Coffee after the trail to find the perfect brew went cold. Through his insatiable thirst for a chart-topping java, Kramer traveled the world and hit the presses which led to an expertly developed trio of sustainable coffees: two “Dark” roasts, from Sumatra and Ethiopia; and, a “Dark-Medium,” hailing from Guatemala. In May of 2013, Kramer announced his partnership with Comfort Foods, Inc. (North Andover, MA), who is now responsible for roasting, packaging and distributing his coffee line.

Adds Kramer’s business representative, attorney Frank Cimler, “With Rockin’ & Roastin’, we have spent countless hours researching and identifying organizations and companies that share our passion and dedication. ‘Music Drives Us’ and Comfort Foods are two prime examples of such and we look forward to giving back to the community.”

ABOUT ROCKIN’ & ROASTIN’ COFFEE:

Joey Kramer of Aerosmith is a coffee-loving Rock n’ Roll Hall of Famer. The story of Joey Kramer’s Rockin’ & Roastin’ organic, custom-roasted coffee blends begins in the field. Unlike “sun grown” coffee that’s cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ Coffee is lovingly cultivated using the traditional “shade grown” method, under a canopy of indigenous trees. This sustainable practice supports a wide diversity of plant and animal life, provides food and shelter to migrating birds, and helps to filter carbon dioxide from the air, reducing the danger of global warming. There is currently a trio of international blends offered: two Dark roasts, from Sumatra and Ethiopia; and, a Dark-Medium, hailing from Guatemala. For more information, please visit: www.rockinandroastin.com.

ABOUT COMFORT FOODS. INC.:

For over 20 years, Comfort Foods, Inc. has been roasting, manufacturing and distributing gourmet coffees for the retail trade. CEO Steve Beattie leads a team of coffee experts in their 49,000 square foot roasting and production facility in North Andover, MA. Comfort Foods is also manufacturers of state of the art packaging including tin plate steel cans and flexible bagging with four corner seal technology. Comfort Foods starts with only 100% Arabica coffee – the best quality, richest coffee you can buy – which is roasted one small batch at a time.

ABOUT MUSIC DRIVES US:

Music Drives Us, founded by Ernie Boch, Jr., is a New England non-profit foundation supplying grants to music programs that are designed to effect positive change for people in need. The foundation seeks out organizations and individuals that are interested in using music as a tool to better the lives of people from all age groups and all segments of society. Since the inception of Music Drives Us in 2006, the foundation has donated to hundreds of organizations throughout New England. Music Drives Us is working hard to keep music alive, by funding music programs, live performances and music scholarship programs. For more information on Music Drives Us Foundation, please visit: www.musicdrivesus.org.

Topics: Press Releases

   

Joey Kramer is as passionate about his coffee as he is his music. 

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