FOR IMMEDIATE RELEASE
Aerosmith drummer inks exclusive agreement to serve his fresh-brewed organic coffee at the new entertainment destination
Sugar Land, TX (August 30, 2016) – Aerosmith drummer Joey Kramer will soon be Rockin’ & Roastin’ with Texas’s newest entertainment venue, located in Sugar Land, Texas. Today, Kramer announces a multi-year marketing sponsorship with Smart Financial Centre at Sugar Land, a state of the art concert and entertainment destination, scheduled to open in January 2017. Smart Financial Centre will exclusively serve Kramer’s fresh brewed organic coffee line, Rockin’ & Roastin’.
“I’m amped about having Rockin’ & Roastin’ in our brand’s first concert venue in Texas” said Joey Kramer, founder and chairman of Rockin’ & Roastin’. “The City of Sugar Land has created a top notch facility that will attract a lot of incredible talent from the entertainment world. As a Texas transplant and musician, I’m thrilled to be aligned with them.”
“Serving Rockin’ & Roastin’ coffee at our venue is part of our mission to deliver world-class quality to our audiences,” said Randy Bloom, General Manager of the Smart Financial Centre. “As a legendary musician and founder of Rockin’ & Roastin’, Joey Kramer is the perfect partner to tie together two components of a great event, incredible music and great amenities.”
Rockin’ & Roastin’ will be brewed and served onsite at each of the concession locations in the Centre, the Grand Suites and the VIP Lounge. Additionally, the coffee will be available at a unique, rock ‘n roll-themed coffee cart in the lobby that has been custom designed for the venue.
“Becoming the official and exclusive coffee of the Smart Financial Centre is a great expansion for our brand in Texas,” said Ron Mann, co-founder and chief executive officer of Rockin’ & Roastin’. “It has been a pleasure to work with Steve Wilson and the Smart Centre team in facilitating this sponsorship and to have Rockin’ & Roastin’ present in one of the state’s newest and most exciting concert venues.”
For more information on the Smart Financial Centre at Sugar Land, visit www.smartfinacnialcentre.com.
ABOUT ROCKIN’ & ROASTIN’
Joey Kramer, drummer for Aerosmith, is a coffee-loving Rock ‘n Roll Hall of Famer. The story of Joey Kramer’s Rockin’ & Roastin’ 100% USDA organic certified, custom-roasted coffee brews begins in the field. Unlike “sun grown” coffee that’s cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ coffee is lovingly cultivated using the traditional “shade grown” method, under a canopy of indigenous trees, that leads to Arabica beans. There currently is a trio of international blends offered: a medium roast from Guatemala; a medium-dark roast from Ethiopia; and, a dark roast hailing from Sumatra. Rockin’ & Roastin’ also is the official hot brewed coffee at House of Blues locations throughout the nation. In late 2015, Kramer opened “Rockin’ & Roastin’ Café & Restaurant – At the Mountain,” a two-level, family-friendly entertainment destination equipped with a coffeehouse, full-service dining room and live music performances at the Sunday River Ski Resort (Newry, ME). In the summer of 2016, Kramer will open his first brick and mortar coffeehouse with a rock star edge, “Joey Kramer’s Rockin’ & Roastin’ Café,” in N. Attleborough, MA. For more information, please visit: www.rockinandroastin.com. Follow Rockin’ & Roastin’ on Facebook, Instagram and Twitter.
ABOUT SMART FINANCIAL CENTRE AT SUGAR LAND
Smart Financial Centre at Sugar Land is a state-of-the-art, indoor performance venue that is strategically-located off of Highway 59 and University Boulevard. Slated for completion in January 2017, Smart Financial Centre will serve as a cultural epicenter, hosting a wide array of programming including national music and comedy artists, children and family entertainment, theatrically-staged productions and cultural and performing arts attractions. The Smart Financial Centre at Sugar Land is managed by ACE SL, LLC in partnership with the City of Sugar Land. For more information, visit www.smartfinancialcentre.com.
Rockin’ & Roastin’: Regan Communications
Lindsay Rotondi · 617.488.2888 · firstname.lastname@example.org
Smart Financial Centre at Sugar Land: Dancie Perugini Ware Public Relations
Laura Jones · 713.224.9115 · email@example.com