Joey's Blog
Staff Pick .png

IGA Welcomes Joey Kramer’s Rockin’ & Roastin’ Coffee to the IGA Red Oval Family

Press Releases, Company News

CHICAGO, IL (January 20, 2015) – IGA today announced Rockin’ & Roastin’, the organic coffee line founded in 2012 by legendary Aerosmith drummer Joey Kramer, is the Independent Grocers Alliance’s (IGA) newest Red Oval family partner, an alliance of the industry’s premier food manufactures, service providers and associations, who partner with IGA to provide extensive resources that are unavailable to other independent grocery retailers.

Rockin’ & Roastin’s organic, custom-roasted Arabica coffee is cultivated through the “shade grown” technique under canopies of indigenous trees. This sustainable harvesting approach not only yields chemical-free coffee beans, but also provides food and shelter to the surrounding wildlife.

Kramer partners with North Andover-Mass.-based-Comfort Foods to roast, package and distribute his trio of small-batch brews which represent the drummer’s favorite coffee-producing regions: a medium roast from Guatemala; a medium-dark roast from Ethiopia; and, a dark roast hailing from Sumatra. The brews are packaged in whole bean, ground and single-serve versions to satisfy any java enthusiast.

The coffee brand, which is in nearly 2,000 stores, is the official hot brewed coffee of The House of Blues nationwide. This spring, Kramer will open a North Attleborough, Mass.-based flagship coffee café, Joey Kramer’s Rockin’ & Roastin’ Café, which the company hopes will become a franchise.

Throughout the year, Red Oval Partners support IGA retailers and Licensed Distribution Centers in a number of ways. For manufacturing partners like Rockin’ and Roastin’, this includes helping to develop, fund and execute in-store and industry events, and providing category management insights that enable IGA retailers to make better and more informed merchandising decisions. In return, these partners are granted intimate access to IGA’s independent retailers, enabling them to develop lasting relationships that make them preferred vendors in IGA stores.

Through the IGA Red Oval partnership, IGA will work with Rockin’ & Roastin’ to introduce the line to IGA’s independent retailers and it’s wholesalers through Alliance-wide communication and events. Rockin’ & Roastin’ will first be introduced to the Alliance and the industry as an IGA Red Oval partner at the annual NGA convention in Las Vegas, The NGA Show, in February when the coffee is served at the IGA booth on the tradeshow floor. Then in March at the IGA Global Rally in Orlando, Rockin’ & Roastin’ will host a morning breakfast before the start of the IGA Business Session.

“We are extremely pleased to welcome Rockin’ & Roastin’ to our IGA Red Oval Family and are excited about the upcoming events that will give our IGA retailers and the rest of the industry the opportunity to see—and taste—the benefit of this unique partnership. We look forward to a long future with this rapidly expanding company,” IGA Sr. Vice President Retail & Business Development Doug Fritsch said.

“It’s such a privilege and honor to become a Red Oval partner with IGA,” said Joey Kramer, Founder & Chairman of Rockin’ & Roastin’. “Independent grocers have a real entrepreneurial spirit and that was exactly how Rockin’ & Roastin’ was born. I’m looking forward to great things working with the IGA partners both domestically and internationally in 2015, and well beyond. Rock on, roast on.”

Joey Kramer to Get Rockin’ & Roastin’ at GIANT Food Stores in PA - 1/24/15

Press Releases, Company News

Aerosmith drummer to make appearances at store locations in Enola & Harrisburg, PA

Aerosmith Drummer to Debut First Joey Kramer’s Rockin’ & Roastin’ Café

Joey Kramer's Rockin' & Roastin' Cafe, Press Releases, Company News

Joey Kramer announces first coffeehouse in N. Attleborough, MA

Crosby’s Marketplace Gets Rockin’ & Roastin’ with Joey Kramer’s Single-Serve Coffee Cups

Press Releases, Company News

Crosby’s Marketplace becomes first retailer in Massachusetts to carry Aerosmith drummer’s new single-serve versions of his coffee line

Bethel Foodliner Gets Rockin’ & Roastin’ with Joey Kramer’s Single-Serve Coffee Cups

Press Releases, Company News

Bethel Foodliner becomes first retailer in Maine to carry Aerosmith drummer’s new single-serve versions of his coffee line

Durham Marketplace Gets Rockin’ & Roastin’ with Joey Kramer’s Single-Serve Coffee Cups

Press Releases, Company News

Durham Marketplace becomes first retailer nationwide to carry Aerosmith drummer’s new single-serve versions of his coffee line

Joey Kramer Debuts Single-Serve Cups of Rockin’ & Roastin’

Press Releases, Company News

Aerosmith’s Joey Kramer introduces new single-serve versions of his 100% USDA Organic Certified coffee line

Joey Kramer Gets Rockin’ & Roastin’ with Dale & Holley on WEEI

Press Releases, Company News

Aerosmith’s Joey Kramer inks sponsorship with top Entercom sports program on WEEI featuring Tedy Bruschi

Joey Kramer Gets Rockin’ & Roastin’ with King Kullen

Press Releases

Aerosmith’s Joey Kramer brings his organic coffee to Long Island grocery chain

25th Annual Constellation Energy Bethel Area Chamber Golf Classic - 6/23/14

Press Releases, Company News

25th Annual Constellation Energy Bethel Area Chamber Golf Classic
Sponsors to include Aerosmith’s Joey Kramer, Creator of Rockin’ & Roastin’ Coffee

BETHEL, ME – On June 23, the Bethel Chamber of Commerce will host the 25th Annual Constellation Energy Bethel Area Chamber Golf Classic at Maine’s premier destination property, The Bethel Inn Resort (Bethel, ME). This year, Aerosmith drummer Joey Kramer’s Rockin’ & Roastin’ organic coffee line is a proud sponsor.

With over 36 teams participating in this annual tournament, golfers from all over New England will gather for a day of competition on the links with a 9am shotgun start, followed by a social outing. Both golfers and spectators can fuel up on Kramer’s Rockin’ & Roastin’ coffee before hitting the greens at the breakfast registration, or post-round at the awards luncheon.

“The Bethel Inn Resort was our first hotel partner so we’re excited to be a part of this quarter-century event organized by the Bethel Chamber of Commerce,” says Joey Kramer. “The Bethel area is a very special one and I have no doubt this will be an epic day of golf and fun.”

In addition to its pristine championship golf course, The Bethel Inn Resort also offers its guests a myriad of activities including a golf school, tennis, a health club, seasonal cross-country skiing and snowshoeing, a lake house, an outdoor heated pool and spa services. This nearly 100-year-old property is set in the heart of the Mahoosuc Mountains.

Says Allen Connors, General Manager of The Bethel Inn Resort, “Joey’s coffee has been a major hit with our guests and we appreciate that they are here to support one of the area’s top annual events.”

Frank Cimler, Kramer’s Rockin’ & Roastin’ business partner adds, “We believe in and support Bethel and its surrounding communities and are overwhelmed by the support we are receiving from the local hospitality and retail industries.”

The Bethel Inn Resort plays host to this and other annual golf tournaments & outings including the New England Couples Golf Championship in July and The Maine Comedy Festival Benefit in August. For more on these and other summer activities in Bethel, Maine, visit them at www.bethelinn.com.

The Bethel Inn Resort is located at 21 Broad Street in Bethel, ME. For more information on The Bethel Inn Resort, please visit: www.bethelinn.com. For more information on Rockin’ & Roastin’, please visit: www.rockinandroastin.com.

ABOUT ROCKIN’ & ROASTIN’ COFFEE:
Joey Kramer of Aerosmith is a coffee-loving Rock n’ Roll Hall of Famer. The story of Joey Kramer’s Rockin’ & Roastin’ organic, custom-roasted coffee blends begins in the field. Unlike “sun grown” coffee that’s cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ Coffee is lovingly cultivated using the traditional “shade grown” method, under a canopy of indigenous trees. This sustainable practice supports a wide diversity of plant and animal life, provides food and shelter to migrating birds, and helps to filter carbon dioxide from the air, reducing the danger of global warming. There is currently a trio of international blends offered: two Dark roasts, from Sumatra and Ethiopia; and, a Dark-Medium, hailing from Guatemala. For more information, please visit: www.rockinandroastin.com.

   

Joey Kramer is as passionate about his coffee as he is his music. 

Subscribe to Email Updates

Recent Posts