BACKGROUND OF THE BEANS
My custom-roasted Arabica organic coffee begins in the fields. It was important to me to avoid the "sun grown" technique when cultivating my coffee. "Sun grown" coffee is less expensive to produce, but the method requires chemical fertilizers and pesticides. These chemicals lead to the destruction of native rainforests.
Instead, we cultivate Rockin' & Roastin' Coffee through the "shade grown" technique. This means the beans grow under the canopies of indigenous trees. The trees' fallen leaves act as a natural fertilizer, giving the coffee beans time to mature and maximizing their flavor profiles.
Our sustainable practices support a wide diversity of plant and animal life. "Shade grown" coffee provides food and shelter for migrating birds. It also helps filter carbon dioxide from the air reducing the dangers of global warming. So, you can feel good about enjoying my coffee.
Once the beans arrive to us, we custom-roast them to perfection in a magical dance that I call part science, part artisanship. When you brew this coffee, it unlocks the rich history and secrets of these special beans.
Rockin' & Roastin' Coffee offers Sumatra Dark Roast; Ethiopia Dark Roast; and Guatemala Medium Roast in whole bean and perfectly ground.
